SWOT -AHP AS A METHOD OF PUBLIC SERVICE STRATEGY

SWOT-AHP helps companies to develop and plan strategic alternatives overcome all the challenges faced. The purpose of this study is determine public service strategy Makassar Laboratory Center. This research a quantitative research, using approach right in improving organizational performance. Data collected from documentation results then analyzed according stages. data processing show that item strength, having an international standard TB lab most dominant strength possessed by BBLK Makassar, weakness, biggest weakness culture still tends be negative (rigid, individual, passive, lack empathy providing services, so efforts need made for organization carry out services based on excellent. While opportunity utilized information technology support, while threat faced entry foreign investors laboratory have more sophisticated systems equipment (the global competition AFTA era). After analysis, 4 strategies emerged, namely: increasing promotion technology-based building integrated system, quality quantity human resources, maximizing tool utilization adding new types examinations.